According to the National Association of Realtors, in 2020, 91% of home buyers found the home they purchased through one of the following: a real estate agent, a yard or open house sign, or online. This means 3 very important things.
Agents are still incredibly important during the home search process. Your agent should be direct to buyers whether it’s online, or in person or through open houses.
Your online presence matters. You’ll need high quality copywriting, photography and other digital assets to attract attention as well as an agent with a large online presence with many outlets for property advertising.
Your agent should additionally be able to spread your property through their networking channels such as word of mouth, in-person and online networking groups, large offices and global presence! Your listing agent should be marketing not just to potential buyers, but also to agents.
A comprehensive marketing plan should focus around these items, agents who offers mailings, and magazine features are taking an antiquated approach to selling and in turn, losing you potential buyers.