Los Angeles Real Estate Market Insight

Insights on Los Angeles real estate, homes, neighborhoods, buying, selling, and the people and stories behind the LA market.

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Lauren Shepherd Lauren Shepherd

The Hidden Work That Gets Homes Sold (And Why It Matters More Than Ever)

A Beverly Hills home sat on the market for six months with beautiful photography, strong exposure, and one offer 25% below asking.

When I took over, we didn’t lower the price. We changed the experience.

Eleven days later, we had two offers at asking. Here’s what made the difference and why you’ll want an agent who knows this.

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Lauren Shepherd Lauren Shepherd

How to Market a Home for Sale: Why Exposure Alone Isn’t Enough

Listing a home is easy. Getting it in front of the right buyers takes a much more comprehensive strategy.

From digital marketing and compelling visuals to agent-to-agent networking, here’s what effective home marketing should actually look like today.

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Lauren Shepherd Lauren Shepherd

Forbearance or deferment? How to cope during COVID19

About 7% of mortgage loans in the US have entered forbearance. Many homeowners are feeling the effects on their income of COVID-19 and naturally, want to ensure that their home, which is often times there biggest asset, stays protected.

Many have heard that banks are working with mortgagees who have been affected by COVID-19. It’s important that if you do need help from your lender, you know what you’re asking for and how it will affect you in the future. Learn the difference before forbearance and deferment and which is right for you.

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Lauren Shepherd Lauren Shepherd

Where is the real estate market now?

There have been numerous headlines about the current status of the economy and various questions about what it means for the future of residential real estate. Even with the inflow of information, many buyers and sellers are facing confusion about the state of the market and what’s to come.

Although we can’t predict what is to come, we do know how the market is NOW. As a generality, the market is hot! Know the facts…

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Lauren Shepherd Lauren Shepherd

Initial thoughts of the new COVID-19 Real Estate Marketplace in Los Angeles

Right now, COVID-19 has halted the majority of business around the travel, service and retail industry. In effect, the economy and stock markets have taken a beating. Why isn't this affecting the housing industry so drastically? What should you expect in the coming months for home prices and interest rates if we do experience a long term recession? These answers hinge on a number of factors. To better understand, we take a look at what the government is doing, how banks are responding how consumers are viewing this time of turmoil in the housing sector.

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